Introduction to Sign Marketing

 

The Internet has certainly changed the way we learn about homes for sale.  But did you know that most people today still drive neighborhoods to find their next home, even with all of the technological advances we’ve seen.   

Since you own the driveway, this means you are on the front lines as you engage these active buyers driving through the neighborhood.  This also means you need to be better than anybody else at providing information on their terms – right then, right now.

Today, very few agents know how many of their leads originate from our sign marketing and consumers say we are failing to meet their needs for instant gratification.

That’s why we’re here to help change that with 3 great ways to make your signs more effective.

1) Text Message Keywords Text message Keywords instantly capture every single driveway lead while at the same time providing your customer with the information they want in a beautifully designed format that looks great on a mobile phone. Keywords are a great way to capture driveway leads without the hassle of having to assign each sign to a specific listing. A single keyword can be used on the signage of every active listing.  Keywords use the geo-location of the consumer to identify the property of interest.

2) Property Codes are similar to keywords in that they instantly capture every single driveway lead while at the same time providing your customer with the information they want in a beautifully designed format that looks great on a mobile phone. Unlike Keywords, Property Codes are assigned to a unique property and can be easily reassigned to new properties as your listings come off the market.  Property Codes are also a great option for print marketing, when the geo-location of the consumer is irrelevant in determining the property of interest

3) IQ Phone Numbers can replace the existing phone numbers on your sign panels to ensure all sign calls are intelligently routed to your mobile phone or the phone of your team members to ensure no call goes unanswered.

 

 

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