Sign Marketing with Keywords

 

Keywords are a great way to capture driveway leads without the hassle of having to assign each sign to a specific listing. A single keyword can be used on every active listing.

 

How Keywords Work

Buyers interact with your signs.  When a buyer sees your sign, they can simply text the displayed keyword to 35620. Next, the buyer will receive an instant text message that will allow them to view the details of the home in a beautifully designed format specifically built for the mobile phone. We enable your signs to be universal from one property to the next with the latest in location based technology, so we always know which property the buyer is asking about.

 

Keywords are a great option for use on sign riders and sign panels.

              

 

Lead Notification.  While the buyer is learning more about the property, the agent is delivered a lead notification via text message.  By clicking on this lead notification we can find out who the lead is, what property they were exploring, and then decide how best to interact with them. 

Buyers can expand their search. In areas where IDX search is enabled, your buyers can expand their search on the app and find other properties of interest.  And just like your personal web sites, the entire mobile search experience ties the consumer to you to ensure that no matter who the listing agent is on any home they are looking at, you will always get the buyer lead.

 

There are two types of keywords

There are two types of keywords, Agent Keywords and Company Keywords (sometimes referred to as Office Keywords).  Company keywords are unique for each office or company.  Agent keywords are unique to each agent or agent team.

 

Company Keywords

How are leads assigned for Company Keywords? Leads are assigned to the agent associated with the nearest property to the consumer.

In some cases when we’re not able to identify the location of the buyer, we’ll simply wait for the consumer to choose the home of interest from a property list and assign the lead to the listing agent of the selected home.

And lastly, in some rare cases, if a consumer goes 3 minutes without selecting a property of interest, we’ll assign the lead per the lead routing rules of your company.

Upon the lead being associated to an agent, we send a text lead notification to the agent. If you are an admin user, you can manage your lead routing rules (screenshot below) from the dotsignal back office under 'Configuration -> Keywords'.

Agent Keywords

How are leads assigned on Agent Keywords?  All leads are assigned to the agent at the time the lead is created (consumer interacts with keyword). 

 

The Consumer Experience With Keywords

The consumer will first be prompted to share their location.  If the consumer accepts the location request, the Dotsignal system will present the consumer with one of two views.

If there is only one property within .2 miles of the consumer, Dotsignal will present the property and requests the consumer to confirm that the property presented is in fact the property of interest.  Upon confirmation, the consumer will be presented with the full property details.  If declined, Dotsignal will present a list of other properties near the consumer, ordered by distance from the consumers current location.

If there multiple properties within .2 miles or there are no properties within .2 miles of the consumer, Dotsignal will present a list of properties near the consumer, ordered by distance from the consumers current location.

If the consumer's location is not shared, Dotsignal will present a list of properties, ordered by price and alert the consumer that they may choose to modify their location settings for a better experience.

 

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